How I rebuilt a two-sided UK property marketplace's entire brand, martech stack, and acquisition system from zero — in 11 months as the sole marketer.

Role: Head of Marketing & Communications · Leeds, UK · Oct 2022 – Sep 2023 · First marketing hire

£40K

Annual Paid Media Budget

4X

Brand Reach Increase

300+

Networks Onboarded

10+

YouTube Videos Produced

2

Markets: B2C Students · B2B Landlords

0 → Full Stack

Tracking Built From Scratch

📋 Section 1 — The Business & The Brief

🔍 Section 2 — What I Walked Into

⚙️ Section 3 — First 60 Days: Audit, Brand, System

🎨 Section 4 — The Rebrand: From Confused Service to Recognisable Brand

🎬 Section 5 — YouTube Content Production

📣 Section 6 — Paid Media Architecture

🔍 Section 7 — SEO & Community Building

📱 Section 8 — Social Media & Content

📊 Section 9 — Results

💡 Section 10 — What This Role Demonstrates